Allura Jewelers of Highland Park, Illinois


Our goal is to help all our customers make an educated, confident buying decision when choosing a diamond for their loved one. We have been brokering diamonds for over 70 years, and we shop the world to find the finest gems for you.

The Perfect Shape

To start, you’ll need to decide on the shape of diamond you or your loved one desires. Popular diamond shapes include round, oval, princess-cut, emerald-cut, Asscher-cut, marquise-cut, radiant-cut, pear-shaped, and heart-shaped diamonds. The majority of diamond engagement rings today are set with a round diamond. And most of the remaining rings are set with princess-cut diamonds. We carry all shapes and sizes of the finest quality diamonds within every budget.

The Four Cs of Diamonds

Diamond_AnatomyCut – The cut of a diamond has the biggest effect on its brilliance, or how much it sparkles. Even with perfect color and clarity, a poor cut can make a diamond look dull.

Color – Colorless diamonds are most highly valued and are priced accordingly. For the best value, choose a colorless or near-colorless diamond that has no noticeable color, grades D-J.

Clarity – Diamonds free from internal flaws, or inclusions, are very rare and highly-valued. The best value in diamond clarity is a diamond with no inclusions visible to the unaided eye.

Carat – Since larger diamonds are more rare than smaller diamonds, diamond value rises exponentially with carat weight. With a clear understanding of cut, color, and clarity, you can balance the overall diamond quality with the size of your diamond.


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